
“A 90-day Roadmap to Success”
Group Coaching and Training
Please join me for a 90 day structured deep dive into creating and implementing your individual 2016 marketing plan. Geared toward motivated lawyers who want to take their practice to the next level, we will work on developing the skills, structure and discipline that it takes to make this happen!
Enrollment in this group coaching/training/mentoring program is limited to 8 attorneys which allows me to get to know each of you individually.
Prior to the first session, each member of the group will receive an assessment to complete and return. The results will be reviewed personally by me and the answers are held in confidence. It simply gives me a frame of reference so that I can offer you the guidance that you need.
After that, you will receive your Business Development Playbook that will serve as the foundation of your 2016 Roadmap. The themes of each session are outlined below under CURRICULUM.
Platform for communication: Zoom (Those without access to Zoom on their computer may participate by telephone.) All sessions will be recorded and archived for your future reference. Every member of the group will also have e-mail access to me so that we can address questions and concerns that arise between our formal sessions.
Investment: The fee for our 3 months together is $997. If you are like most of my clients, your results will far outweigh this small fee. What you learn will impact your practice for a lifetime.
By the way, I also customize group coaching programs for law firms and other legal organizations.
CURRICULUM
Session 1:
April 5, 2016
4:00 - 5:00 pm
Introduction - Each member will have the opportunity to introduce him/herself and outline what he or she intends to achieve over the next 3 months. We will clarify our group objectives and interface as well. Business Development Playbook will be reviewed. Accountability standards and expectations will be established. The 90 Day Quick Start will be reviewed.
Session 2:
April 19, 2016
4:00 - 5:30 pm
Theme: Claim Your Seat at the Financial Table
Each session will begin with participants reporting on their progress from the last session.
Topics: Mindset
- What holds you back?
- Time Management
- Why it’s hard to form new habits.
Participants will be challenged to get out of their comfort zones and to begin shifting behavior. Time management tools will be introduced and analyzed: The Annual Vision Builder, The Ideal Week, The Take Charge Plan. Each person will commit to using one tool consistently until the next session.
Each session will end with participants making a “move forward” commitment.
Session 3:
May 3, 2016
4:00 - 5:30 pm
Theme: Creating your personal professional brand
Topics:
- Drilling down to your personal uniqueness
- Specific steps to define and enhance your brand
Each participant will:
- Develop and deliver an elevator speech or speeches.
- Participate in a mini branding exercise to determine how they are perceived by the market.
- Determine how he or she differs from their competitors.
- Commit to one action step to enhance personal/professional brand.
Session 4:
May 17, 2016
4:00 - 5:30 pm
Theme: Thought leadership
Topics:
- Content marketing principles
- Repurposing intellectual capital
Each participant will commit to excavating and organizing intellectual capital created to date. We will make a plan to leverage the material for brand enhancement purposes. Practicalities of “landing” a speech and the publishing world be discussed.
Session 5:
June 1, 2016
4:00 - 5:30 pm
Theme:
- Relationship building
- Power networking strategies
- How to influence a potential client
- How to cultivate referral sources
Emphasis will be on use of the tools “The Relationship Builder” and “The Networking Maximizer”. Specific strategies will be discussed. Participants will be encouraged to “role play” conversations and experiences.
Session 6:
June 15, 2016
4:00 - 5:30 pm
Theme: Developing a Client Centric Brand©
- Client Relationship Mastery
- How to ask for more business
- How to ask for referrals
The six stages of a Client Centric Brand© will be reviewed in detail. Forms & templates (such as sample client surveys, follow up letters) will be provided so that participants can establish an initial Client Service System.
Session 7:
June 22, 2016
4:00 - 5:30 pm
Review of Business Development Playbooks
This will be the ultimate accountability session. We will review each participant’s progress with a view toward applauding success. We will discuss how each success point can be leveraged for future growth.
Session 8:
July 7, 2016
4:00 - 5:30 pm
Moving Forward into the next 90 days.
We will discuss each participant’s 90 Day Quick Start Plan created for the upcoming 90 day period. Emphasis will be on lessons learned from the past 90 days including what worked and what challenges and obstacles were faced. Our philosophy is “There are no failures, only learnings.”
Testimonials
“…Cindy has helped me gain clarity in not only setting business objectives, but achieving them. Her common sense approach to identifying and implementing action steps has helped me grow my business. I would recommend Cindy to anyone who wants to take their practice to the next level.”
- Brett Gibson, Esquire
Lafayette, Indiana
“…Cindy has also introduced me to a concept called the “Ideal Week”. With that tool, I have been able to take charge of my professional life. Now I can arrange my week, or at least plan it to the best I can, so that I can make the best use of my work time. I can then spend more time with my family.”
- David Woods, Esquire
O’Fallon, Missouri
“Cynthia is amazing…”
- Jane Lorber, Esquire
New Jersey
“Cynthia is a dynamo…”
- Joe Marovich
Marovich Business Institute
“…learned a lot on how to grow and develop my practice. I can focus on my clients that I have now and gain more clients… what I would call quality clients.”
- Greg DeMichele, Esq.
Haddon Heights, NJ
"Cynthia's energy, enthusiasm and knowledge is contagious."
– Donald A. Devlin, CPA