The Lawyer’s Guide to Ethical Business Development

HOW TO CAPTURE & KEEP CLIENTS BOOKWould you like to increase your client base but don’t know where to begin? Do you want to actively market your practice but have a restricted budget? If so, you won’t want to miss Cynthia Sharp’s energetic and informative presentation. Attendees will be provided with tools and motivation to create and implement an individual marketing plan for the remainder of the year. The material will be geared to all levels with the core message that persistent and consistent communication of message will lead to revenue generation.

Content rich and action oriented, Cindy will discuss:

  • Developing the mindset of a fee generator
  • Marketing plan essentials
  • Creating & evolving a strong personal professional brand
  • Elements of elevator speeches & positioning statements
  • Tips on influencing a prospect to become a client

The session will include a national survey of case law and opinions in the attorney advertising arena, including social media. The panel will analyze MRPC 7.1 - 7.5 and offer specific guidance on how to avoid violating these rules.

Cindy is a contributing author of ABA book How to Capture and Keep Clients.