Gain Competitive Advantage Through Competitive Intelligence

If I asked you to list your 5 major competitors, you could probably give me names in less than a minute. However, you might have more difficulty if I asked you to list your competitor’s connections or the organizations to which they belong.
Yet, this valuable knowledge about competitors can spark ideas that will improve your own practice. By studying the social media sites maintained by others in your field of practice, you can mine a wealth of untapped resources. Click here to read my recent article outlining specific strategies that was published in the January/February issue of ABA GP Solo.
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